Moreover, while not offering recommendations, this paper intends not only to highlight Apple’s strategies for success, but also to present some of the issues faced by the company in the adoption of certain strategic decisions. Therefore, this report will discuss how Apple’s strategies have been used to build and sustain competitive advantage, allowing the company to become a benchmark to all players in the technological market. Gendron (2012) notes that in order to evaluate the success of a company, it becomes imperative the utilisation of business analysis tools. The company’s core values, base for the formulation of Apple’s strategies, are undoubtedly responsible for its current success in the high-tech market, being perceived by stakeholders worldwide as a disruptive company in terms of innovation, technology and design (Gustin, 2015). Within minutes, the company’s market price was worth $1.78bn, marking a financial trend that culminated in Apple’s actual worth value of $1 trillion (Neate, 2015). went public presenting an initial price share of $22.
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