![]() ![]() The last decade has been a rocky time at TAG Heuer with lots of leadership changes, rapid fluctuations in the average price point of products, sometimes very large and diverse types of products, and an internal struggle of current objective priorities. Prior to discussing the TAG Heuer Heritage Caliber Heuer 02 Automatic Chronograph (oddly, even though ‘Autavia’ is on the dial of the watch, it doesn’t seem to technically be the name of the watch as of writing on the TAG Heuer website), I want to talk about recent background of the TAG Heuer brand and what the watch market seems to be interested in. I will say that while the TAG Heuer Heritage Autavia Calibre Heuer 02 is undeniably lovely, it takes a certain perspective of understanding to really appreciate what TAG Heuer did correctly here. ![]() The summation of that is here, available for sale, and a rather special product if you understand it for what it is. The idea was to allow the public the opportunity to choose from a long list of historic Heuer Autavia watches that the TAG Heuer of today would produce and release just one year later. Ever since “The Autavia Cup” design campaign in March 2016, watch lovers have been excited about the re-issue of the TAG Heuer Autavia. ![]()
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